About us

SENYU. CHOI with its modern minimalist aesthetic, bases its primary philosophy on the coexistence of classism and wit, and seeks to express non-gender beauty through young, creative fashion. SENYU. CHOI uses innovative details and special techniques to transform the fabric. Adopt the classic outline and design it to show the beauty of space and layer. Focus on creating genderless fashion and wear through simple nature and elegance.

​

At the same time, SENYU. CHOI also pay special attention to human morality and environmental protection. To this end, we proposed a special project to collect waste materials, such as plants and plastics, and transform them to create new fashion indicators.